The New Poster for ‘TEXAS CHAINSAW 3D’ Shows The Many Sides of Leatherface

Even though the film may have dropped the “Massacre” from its title, this new poster will remind fans that they are in for a bloody good time with this one.  It’s a striking and clever poster that really seems to fit in the vein of the last two films that were released in the franchise.  However, that’s also the BIG problem here.  If you are claiming to be a “direct sequel” to Tobe Hooper’s 1974 masterpiece The Texas Chainsaw Massacre, why would you choose to use the same font and color scheme of the recent remake and prequel-remake?  I’m not even going to begin to try to decipher the thought process behind this logic.  What could have been a fitting homage by including the stark red block lettering from the 1974 poster seems wasted by presenting a “grittier” and “more visceral” design.  Regardless of my annoyance with the general theme of this poster, I do admit that it’s a striking image that will please young horror film fans.  Which – let’s be honest – is clearly the target audience for a film that features such actors as the rapper Trey Songz. (sigh)

Texas Chainsaw 3D is directed by John Luessenhop, and stars Alexandra Daddario, Trey Songz, Tania Raymonde, Sue Rock, Scott Eastwood, Bill Moseley and Gunnar Hansen. It will hit theaters on January 4, 2013.

Lionsgate’s TEXAS CHAINSAW 3D continues the legendary story of the homicidal Sawyer family, picking up where Tobe Hooper’s 1974 horror classic left off in Newt, Texas, where for decades people went missing without a trace. The townspeople long suspected the Sawyer family, owners of a local barbeque pit, were somehow responsible. Their suspicions were finally confirmed one hot summer day when a young woman escaped the Sawyer house following the brutal murders of her four friends. Word around the small town quickly spread, and a vigilante mob of enraged locals surrounded the Sawyer stronghold, burning it to the ground and killing every last member of the family – or so they thought.

Decades later and hundreds of miles away from the original massacre, a young woman named Heather learns that she has inherited a Texas estate from a grandmother she never knew she had. After embarking on a road trip with friends to uncover her roots, she finds she is the sole owner of a lavish, isolated Victorian mansion. But her newfound wealth comes at a price as she stumbles upon a horror that awaits her in the mansion’s dank cellars…